Liz RowanWashington Improv Theater
Liz Rowan is a senior marketing associate at Baker Tilly Virchow Krause, LLP, serving its Risk Advisory practice. She leads her team’s marketing efforts, responsible for its go-to-market strategy and demand generation activities. She also supports the proposal and marketing collateral processes, ensuring consistent brand messaging.
Liz has over eight years of marketing experience, including an MBA in strategic marketing from the University of Maryland, Robert H. Smith School of Business.
Prior to joining Baker Tilly she worked at the Smith School as the assistant director of corporate relations, where she directed all discovery, proposal and solicitation of corporate partners. Liz has led a variety of business development initiatives and has experience in analyzing company needs and enhancing marketing opportunities.
Liz is a native Washingtonian. She became involved in WIT through fellow colleague and former WIT board member Monica Modi Dalwadi.